Green Giants

What do billion-dollar organizations like Tesla Motors, Trader Joe's, Chipotle, Toyota, Unilever, and General Electric have in common? They have all succeeded- amazingly-at building phenomenally successful businesses while selling products and services designed to help us live happier, healthier, more environmentally conscious lives. Packed with eye-opening research, exclusive interviews, and enlightening examples from major organizations, Green Giants reveals how these and other well-known, incredibly successful companies have turned a strategy of sustainability and social good into a billion-dollar business proposition and how you can, too. The book provides a blue-print for sustainable success, examining the six key factors green giant companies share that have directly contributed to their uncommon success. Uncovering enticing stories of iconoclastic thinking, radical innovation, tenacious commitment, standout creativity, and explosive growth, the book reveals the harsh truth hat corporate success can't be achieved on integrity, responsibility, and altruism alone. Packed with practical advice and hard-won wisdom, this book explains how to harness and replicate the proven methods currently fueling this dynamic and socially responsible business movement and achieve incredible success for your own ecologically responsible organization.