SEO made simple

This step-by-step guide to top search engine rankings teaches you: a proven technique that will instantly begin to propel your website towards the #1 position on Google for selected keywords; the most important ranking factor used by leading Webmasters to outrank 99.9% of competing websites; and a common search engine optimization mistake that prevents websites from achieving top search engine results for desired keywords. This revised and expanded edition includes: information on all of the latest updates to the Google algorithm that impact search rankings; expanded information on the role of social media as a fundamental part of your optimization effort; new techniques for acquiring valuable inbound links from some of today's most authoritative websites; how to outsource many of your tedious search engine optimization tasks.