Beyond SEO

Beyond SEO by Sachin Saxena is a strategic guide for businesses navigating digital visibility in a world where AI-powered search engines are reshaping how brands get discovered, evaluated, and recommended.

For two decades, SEO was the primary discipline of digital visibility. Ranking on Google meant being found. Traffic meant opportunity. But the rules are changing. AI engines like ChatGPT, Perplexity, and Google AI Overviews are becoming the first point of discovery for millions of users — and they don't rank websites. They cite sources, recommend brands, and generate answers from content they trust.

Beyond SEO explores what this shift means for businesses — and what to do about it. The book covers:

- Why traditional SEO signals are no longer sufficient for AI-era visibility
- How AI search engines evaluate content, authority, and entity signals
- The principles of Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO)
- How to build digital authority that both Google and AI systems trust
- Content structuring strategies that make your brand citation-worthy
- Entity building — how to make your business, its people, and its expertise recognisable to AI engines
- The strategic shift from ranking for keywords to being selected as an answer

Beyond SEO is written for founders, marketers, and digital strategists who understand that the next era of search visibility requires a fundamentally different approach — one built on authority, trust, and structured relevance rather than keyword density and backlink volume.

Written by Sachin Saxena, Founder and CEO of OWT India, drawing from 25 years of experience in digital strategy and search optimization since 2001.